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Better than nothing (is harder than you think)

Posted by Seth Godin on September 2, 2010 at 3:36 am

Most of the time, particulary in b2b and luxury sales, the competition is nothing. "I will buy this treat or I will buy nothing, because I don’t really need anything." "I will buy your consulting services, or I’ll continue doing…

Launching the ShipIt Workbook

Posted by Seth Godin on September 1, 2010 at 12:16 pm

Six months ago, I put together a workbook that would help Linchpin readers ship. After testing it out on hundreds of people, it’s now ready for retail sale. [UPDATE on 9/2–yesterday, the workbook was so popular it went to the…

Responsibility and authority

Posted by Seth Godin on September 1, 2010 at 3:08 am

Many people struggle at work because they want more authority. It turns out you can get a lot done if you just take more responsibility instead. It’s often offered, rarely taken. (And you can get even more done if you…

Just launched: Linchpin on the Vook on the iPad

Posted by Seth Godin on August 31, 2010 at 11:49 am

The details are right here. Created by Vook, based on the hardcover. Includes new video and interviews with some interesting folks… The long tail challenge of the iPad store is getting more and more obvious to people. The ratio of…

The corporate conscience

Posted by Seth Godin on August 31, 2010 at 3:49 am

There isn’t one. Corporations don’t have a conscience, people do. That means that every time you say, "It’s just my job," or "My department has a policy," or "All I do is work here," what you’ve done is abdicated responsibility–to…

Professionals, amateurs and the great unwashed

Posted by Seth Godin on August 30, 2010 at 3:50 am

If you want something done, perhaps you would ask a professional to do it. Someone who costs a lot but is worth more than they charge. Someone who shows up even when she doesn’t feel like it. Someone who stands…

Don’t forget about color

Posted by Seth Godin on August 29, 2010 at 3:07 am

The airport in Minneapolis is expensive and reasonably thoughtful in its design. But the signs are monochromatic. As a result, the tired traveler wanders in circles, looking for her destination. Imagine how much easier it would be to find out…

A little out of sync

Posted by Seth Godin on August 28, 2010 at 3:40 am

All those devices in your bag make it easier than ever to stay in sync. You can reap what you sow in Farmville, keep up with your email, know what’s going on on every important blog, be in the right…

The blizzard of noise (and the good news)

Posted by Seth Godin on August 27, 2010 at 5:07 am

As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The experience I…

Senior management

Posted by Seth Godin on August 26, 2010 at 3:22 am

A newly-retired executive takes a job as an adjunct professor and really shakes things up. Both the school and the students are blown away by her fresh thinking and new approaches. A forty-year old internet executive who has been running…